Navigate Google Analytics to make Informed Decision
For a business, Google Analytics data is crucial to understand the performance of their website and make informed decisions. Here are some key metrics and data points you should look at:
๐ง Sessions and Users: These metrics provide an overview of the number of visits and unique visitors to your site. They give you a sense of your site's overall popularity.
๐ Pageviews: Pageviews tell you how many times pages on your website were viewed. It helps you identify the most popular content.
โนโโ๏ธ Bounce Rate: The bounce rate indicates the percentage of visitors who navigate away from your site after viewing only one page. A high bounce rate might suggest that your content isn't engaging enough or that there are issues with your site's usability.
โฑ Average Session Duration: This metric provides the average time visitors spend on your website. It's a good indicator of how engaging your content is.
๐ Acquisition Channels: Understand where your traffic is coming from: organic search, direct, referral, social media, etc. This helps you know which channels are performing well and which might need improvement.
๐ Top Landing Pages: These are the pages where visitors first enter your site. It's important to see which content is attracting the most attention and whether it aligns with your goals.
๐ Exit Pages: These are the last pages users visit before leaving your site. Identifying common exit pages can highlight potential issues on those pages.
๐ข Conversion Rate: Track the percentage of visitors who complete a desired action, such as signing up for a newsletter or making a purchase.
๐ฏ Goal Completions: Set up goals in Google Analytics to track specific actions on your site, like form submissions or product purchases.
๐โโ๏ธ Site Speed: Analyze the Site Speed section to see how quickly your pages load. Slow loading times can lead to high bounce rates and poor user experiences.
๐ฒ Mobile Performance: Understand how your site performs on mobile devices. Mobile traffic is significant, and a poor mobile experience can drive users away.
๐ E-commerce Metrics (if applicable): If you have an online store, monitor metrics like revenue, transactions, average order value, and product performance.
