5 tips to increase your visibility on LinkedIn
Professional networking can help you expand your career. The good news is that you can perform some of these without ever leaving your desk. LinkedIn is by far the most popular professional network, with over 260 million monthly active members, whether you're looking for a new job or wanting to make contacts and create leads for your existing one.
Creating a profile, logging in once in a while, and simply being on LinkedIn isn't rocket science. It's a completely other game to use it as the great opportunity generator that it is. Here are 5 ways to increase your visibility on LinkedIn:
Make Your Profile Searchable and Attractive
Just like any other kind of marketing, you can go out and locate people on LinkedIn, and you can make it simpler for people to discover you. Let's start with inbound, which entails optimizing your profile for search and making it more likely to stand out to individuals that find it.
“The top part of your profile is called your introduction card, and it’s the first thing that people see when they view your profile.” according to LinkedIn. Here you may put a few lines about who you are and what you do, as well as your "headline," profile photograph, and cover image.
You could appear in other users' search results if you use the proper few phrases, and you might sound like someone they'd like to learn more about.
The summary, which can improve your visibility in searches, your job history, and your affiliations are just a few of the other features of the profile. Don't be hesitant to browse for inspiration on your bosses' or industry heroes' LinkedIn pages to see how they use their digital real estate.
Browse For Possible Connections
When you connect with other LinkedIn users, you become one of their first-degree contacts, and all of their connections — your second-degree contacts — will see you in search results as well. Whether you're new to LinkedIn or have been using it for years, now is a wonderful opportunity to take a look around and see who you know.
Leave good suggestions for colleagues to help you create connections and raise your visibility. Check up the alumni network for your university or graduate school and connect with anyone you recognize. Do you have a strong desire to increase your network? Have you ever been inspired by an article in a trade magazine? Look for the author and send a message in your request to connect about what you enjoyed about their article.
Share status updates and LinkedIn Publisher articles
Do you remember Facebook? LinkedIn is just like that, but with a lot fewer politics and a lot more practical content – business literature, professional development tips, and industry news pieces. Sharing updates relevant to your business and professional interests is a terrific approach to increase your visibility on the platform. When one of your connections likes or comments on something you've shared, it will be accessible to all of their contacts.
You can also boost your visibility by publishing articles on LinkedIn Publisher - the articles you publish on LinkedIn can help you reach a wider audience while also boosting your credibility and expertise on your field.
There is an option of sharing your article via a status update before publishing it on LinkedIn Publisher. You can use many hashtags in this update to increase the exposure of your post.
Add the pound symbol (#) followed by a generic term related to your content to identify existing, topical hashtags.
Sign on to LinkedIn Groups
The larger your network of LinkedIn contacts, the easier it will be to find you in searches, but joining certain focused groups is also an excellent approach to increase your visibility on the platform. On LinkedIn, there are over 2 million active groups.
Joining a group has advantages that go beyond the material. Corporate Real Estate/ Facilities Management Professionals, for instance, has 26,000 members. Your profile will be available in search to all of them after your request to join is authorized. Another approach to being visible to others is to post or participate in group chats.
Consider joining organizations that your future clients could be a part of if you're seeking leads rather than new job prospects.
Engage with your network
Engagement – whether it's you interacting with other LinkedIn members or them interacting with you – will help you gain more visibility on the platform.
When you interact with other people's updates and articles, or with people who have interacted with yours, you'll be noticed by more people, instantly increasing your LinkedIn exposure.
Your interactions with others will not only help your prospective audience in finding you, but they will also serve as social proof, boosting the possibility that they will click on your profile to discover more about you.
Finding enough reasons to engage with a large number of people is the key to maintaining consistent engagement. You'll need to broaden your network to achieve this.
The more people in your network you have, the more opportunities you'll have to engage with potential customers. However, in this case, size does not matter. Your network's quality is also critical.
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