Best Marketing Automation Tools of 2021
If you are an entrepreneur who just started on your entrepreneurial journey then you are prone to facing certain obstacles on the way. Obstacles such as making a name for yourself and your startup in the market, generating goodwill, etc. Upon that, if you are a small business owner with only a handful of staff or no staff, you have to do most of the mundane yet essential marketing work. Or, either ask your staff member to do it. These mundane things include sending emails, creating an online presence, so on and so forth. These tasks usually get repetitive, therefore, spending your time or energy is not practical. Instead, that time and energy can be devoted towards doing other important work. Hence, this is where the Marketing Automation tool comes in handy.
According to Wikipedia- "Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken regularly in a marketing campaign. A tool that allows an individual to design, execute and automate a time-bound marketing workflow can be called a Marketing Automation platform."
There are at least 7-8 types of marketing automation tools.
- Customer Relationship Management Automation.
- Email Automation.
- Landing Page Automation.
- Web Form Automation.
- Social Media Automation.
- Blog Automation.
- Marketing Analytics Automation.
- All in one marketing Automation
Therefore, you also need to know what sort of marketing automation tool is best suited for your company's needs. But, you should understand that not all companies require marketing automation tools. Hence before you go buying MAT, think it through. If you conclude that your firm needs a marketing automation tool, we have shortlisted 7 best Marketing automation tools for you:-
Helium
Pricing:- Includes free 30 days trial package. Therefore, the popular plan starts at $49/month and the economical plan starts at $499/year.
Helium CRM comes with a built-in website builder and professional templates to choose from. You can easily drag and drop elements into places, create customized forms and collect data. You can also connect it with Google Analytics to measure results. In addition, get Deploy Custom Landing Pages and Forms on your own Domain. Helium CRM offers easy setup and automation of Email and SMS campaigns to follow up with your clientele. You can also set up Newsletter sequences to make sure you stay in touch with your clients. Setting up review campaigns has seen most customers receive up to 40% more reviews. You won't need any third-party Chat widgets in addition to Helium's very own Chat Widget which lets you communicate with visitors through the platform. It also builds your calendar and integrates with your Google Calendar. Check out their website for more details.
Omnisend
Pricing:- Includes a free plan for basic email marketing. Automation ranges from $16/month to custom Enterprise pricing, based on features and number of contacts.
Omnisend is an extensive marketing automation tool. What distinguishes it from the others is the omnichannel functionality: you can add different channels to a similar automation tool: email, SMS, message pop-ups, Facebook Messenger, and that's only the tip of the iceberg. This implies that you can make a vivid omnichannel experience for your clients, which naturally sends them the message through the channel they've selected. With cutting-edge targeting, split automation, and an easy drag-and-drop builder, Omnisend is unquestionably a marketing automation tool worth a look at.
Eloqua
Pricing:- Contact Oracle for pricing information.
Eloqua, presently part of the Oracle, separates itself by working with essentially every other tool in your marketing belt. Eloqua flaunts more than 700 integration, which means it can make each progression of your marketing cycle more customized and sorted out. It's likewise one of the few Marketing Automation Tools with an unequivocal accentuation on serving B2B advertisers and organizations.
Marketo
Pricing:- Contact Marketo for pricing details.
Marketo is acquired by Adobe, therefore, its features have multiplied. It offers marketing automation which covers every channel and engagement. Their full-feature software is capable of handling social media from account-based marketing to digital advertising. This makes Marketo an ideal choice for larger marketing operations.
Pardot
Pricing:- Ranging from $1,250 – $4,000 per month, based on the depth of automation and analytics.
Pardot, which is now a part of Salesforce, is another marketing automation tool. It is customized to the needs of B2B advertisers. Pardot also supports things like B2B analytics and account-based marketing solutions. The organization with Salesforce makes Pardot part of a strong set-up of items that cooperate to help deals and marketing groups be effective and efficient.
Active campaign
Pricing:- Anywhere between $9- $400+/month, based on features and number of contacts.
As a marketing automation tool, ActiveCampaign does a great job at working automation adopting the ways of actual humans. In fact, marketing software can't deal with everything on its own. Certain parts of marketing need human-like precision. ActiveCampaign constructed their software around that, adding highlights like notifications that engage advertisers and sales reps, rather than supplanting them.
HubSpot
Pricing:- Ranges from $50 – $3,200+ per month, based on features and scale.
HubSpot is on a very basic level unique concerning other marketing automation tools for a couple of reasons. For one, their attention on inbound marketing such as content and search marketing is unrivaled. They additionally offer the additional advantage of the Sales and Service Hubs, which implies your group can more readily cooperate—even across divisions.
In conclusion, we would like to add that firstly assess the situation and your company's needs. Then maybe consider investing in a marketing automation tool. These tools do make your life easy but can also cost you a fortune.
We suggest you also read 5 Ways to Build Your Team’s Capacity to Think
Sonal Singh
Hello, My name is Sonal Singh. hope you liked and found this article helpful. Do comment below and let me know. Have a nice day.
